Identifying students’ entrepreneurial aspirations in the tourism and recreation industry

The aim of the article, in theoretical terms, is to investigate aspirations for entrepreneurship among students. In empirical terms, the objective is to determine the levels of aspiration in the field of entrepreneurship among students with a tourism and recreation profile in the business area related to their degree. In other words the scale of their willingness to set up their own business in the tourism and recreation industry. To achieve its goal, primary research was conducted using the questionnaire method (114 students of Tourism and Recreation took part). Moreover, desk research was used in the form of literature analysis, ‘logical operations’ and observation (especially in referring to practical aspects). The article consists of four substantive parts, an introduction and a conclusion. The results of the research show that the level of entrepreneurship aspiration among the students surveyed is high. The majority (89%) plan to set up their own business in the future in the area of tourism and recreation (76%), most often in the accommodation industry, event organisation or catering.