The primary objective of the paper is to present the essence of the new paradigm in the management science, which is neuroentrepreneurship. This objective determined the paper’s layout. In the first part, the theories of entrepreneurship are presented, including the context of research on entrepreneurship. In the second part, the techniques of cognitive neuroscience are described, which are used to determine the impact of thought processes on the recognition and use of a business opportunity by an entrepreneur. This part also analyses the new paradigm of management sciences, i.e. neuroentrepreneurship. In this respect, the most important achievements of science in diagnosing the impact of neuronal impulses on the entrepreneurial process are presented.
Data udostępnienia | 30 lip 2021, 09:43:07 |
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Data mod. | 30 lip 2021, 09:43:07 |
Dostęp | Publiczny |
Aktywnych wyświetleń | 0 |