The influence of environmental awareness on responsible energy consumption : the case of households in Poland

The growing impact of consumption on the environment has been attracting much attention from academics for the last couple of decades and has caused inquiries into the antecedents of responsible consumption. Previous studies focused on analyzing different antecedents of responsible consumption in various areas and contexts. However, very few studies investigated the antecedents of responsible consumption in the energy sector, and only a few referred to emerging European countries. The aim of the paper is to examine the effect of environmental awareness on responsible energy consumption. Data for this study have been collected using the survey methodology. A total of 1407 households were selected as a sample for the CAWI methods of gathering data. The territory of the study population is Poland. The methodology of research involves several measurement scales of theoretical constructs. The constructs′ reliability coefficients, as well as discriminant and convergent validity indices, showed an adequate level of measurement quality. Based on reliable and valid latent variables, the comparative analysis of mediated path models with moderated mediation is estimated. Structural causal modeling with d-separation check and sensitivity analysis of indirect causal paths is applied to test the causal research hypothesis under study. The research results confirm the significant mediational role of mobilizing attitude and environmental awareness in explaining relationships between perceived consumer effectiveness and energy efficiency and curtailment behaviors.