Senior w mediach społecznościowych

Information technologies are conducive to the globalization of consumption habits, trends and other consumer expectations. Elderly generation of baby boomers is among the broad range of mobile technology buyers. Nowadays elderly people are exposed to information technologies to keep them in touch with younger generations. Among various technologies, social network sites (SNSs) are seldom used by the majority of elderly people. To bridge the digital divide, it is necessary to dig deeply into the minority elderly users of SNSs. The research methods used to involve the use of systematic and comparative analysis of concepts and conclusions published in the scientific literature. The literature studies will be the basis for inferring on the characteristics of the seniors and their needs as a social media user. The authors made an attempt to determine the role of social media in the age group of above 55. In order to achieve the goal, the authors based on the secondary data.