A market entry concept for a commercial bank to enter the financial market in Poland

The purpose of this paper is to develop a market entry concept for a new banking enterprise to enter the financial market in Poland. The research methods applied to attain this purpose included: reports and source data analysis, comparative analysis and SWOT analysis, inductive and deductive reasoning methods, a survey involving commercial bank customers in Poland, and a synthesis of the obtained results. This paper presents the research results as well as the outcome of the deliberations, being a concept for a new commercial bank to enter the financial market in Poland.