Capacity of the tourism and the role of creative industries : perception of visitors, barriers and motivation

The aim of this paper is to present the impact of cross-border aspects and role of creative industry on the tourists’ perception as a demand side of the markets in the region of Szczecin Lagoon. Tourism Carrying Capacity should be understood as a tool supporting process of the tourism management aiming at creating regional strategic documents in the end, creative industries are the engine of change and attraction for tourists.