The road to electromobility in Poland : consumer attitude assessment

Purpose: The article presents selected research results concerning the Polish path of electromobility development. The subject of the research was to gain extensive knowledge about contemporary consumer attitudes. This goal was achieved by trying to identify the most important factors determining the choice of electric vehicles by the demand side in the Polish automotive market.

Approach/Methodology/Design: CAWI techniques were used in the study. The study was conducted at the turn of 2020 and 2020. The research sample included 1,000 respondents - current owners of conventional fuel vehicles.

Conclusions: Increasing the share in the electric vehicle market is one of the pillars of the electromobility development program in Poland. The authors emphasize the essence of the relationship between consumers' attitudes towards electric vehicles and the willingness to buy them and continue to use them.

Practical implications: The study shows that the knowledge of consumer attitudes plays an important role in the development program electromobility in Poland. By verifying opinions about electric vehicles among their potential buyers.

Originality/Value: The survey attempts to fill a gap in the literature on the subject. An experimental research approach may clarify the essence of the relationship between the development of electromobility and the attitude of consumers.