Using CRM tools for learning development : the IPMA-student portal example

The aim of the paper is to analyse the possibilities of using IT tools supporting education for customer relationship management on the example of IPMA-Student Portal. The tool was created to support partner universities and their students in the development of competencies and certification in project management; however, by way of putting it to use, collecting information about users, and communicating with them, the tool can be treated as a means of strengthening and improving relationships with universities and students. The IPMA-Student Portal is a basic communication tool, adapted to the needs of lecturers and students, bringing benefits both to the IPMA Poland Association and the academic community.