Directly estimating the private healthcare services demand in Romania

This paper aims two major objectives: (1) to bring forth and stress the impor- tance of the market research’s role in efficient and effective decision making for the pri- vate (for-profit) healthcare providers; (2) to present the importance and methodology of studying the private healthcare services demand. This latter aspect is highlighted by market studies through direct research of the consumer’s perception on these services. Also, this paper aims to answer the question “how can a successful business be built on a more and more competitive market, and a market settled by more regulations than many other markets?” This is an essential question for all the managers who develop or wish to develop activities on the Romanian healthcare market.