Comparative analysis of information usefulness evaluation methods on business internet services

Purpose: The article presents the usefulness issues of presented information on information and business internet services. The article presents a comparative analysis and an applicability analysis of information usefulness evaluation methods for textual and graphic forms of content presentation on the example of business internet services.

Design/Methodology/Approach: The study describes the basic methodological assumptions, the research evaluation procedure of information usefulness and various forms of informational content presentation, and also the results of data analysis from the study conducted on a group of respondents. In order to determine the factors, that have the greatest impact on information usefulness evaluation of various forms of content presentation, the data obtained from the study using various methods such as online questionnaire, usability testing and heuristic analysis were compared and subjected using multi-criteria SAW method.

Findings: Results of research presented in the article can be useful in creating assumptions for ways of content presentation and visualization on websites and continuous improvement of their functional quality and also consequently on the perception by customers, sellers and owners of these websites.