The so-called 'political heuristics' in the light of praxiology

The aim of this article is to describe the concept of political heuristics. It is most often understood as : party identification, political ideology, personal qualities of the candidate, candidate’s relative viability, electability and momentum. In author’s opinion, it is obvious that the so-called political heuristics do not lead to the best solution / choice. Moreover, this concept suggests that politics / political activity = elections. Political heuristics, as described in this article, are political pseudoheuristics, as they do not help solving political problems: they only help ‘getting rid’ of certain electoral problems. Sets of such political heuristics could be regarded as variants of political / electoral marketing mix.