The history of Poland in the service of state promotion on : an example of activities in Japan

History is strongly linked to the country and its citizens. It identifies the nation and the country, it helps to preserve the identity by reminding the people of their legacy. That is why it is a perfect means of building a country’s brand and evoking associations with its location and society. Poland is constantly searching for new markets for its products, even in countries in which it is barely present. One of the countries whose market Poland is trying to get into is Japan, a country whose citizens do not know much about Poland. In order to facilitate the relations between these two countries, the Polish government decided to launch an information campaign about Poland’s past and present, its possibilities, its signifi cance in the international arena, and its people. Considering the character of Japanese culture a comic has been chosen to be the adequate medium.