Echo and pretence in communicative irony

In the article we present a model of communicative irony formulated within the framework of speech act theory. We claim that acts of verbal irony are special cases of phenomena that John L. Austin referred to as “etiolations of language”. After discussing the concept of communicative irony understood in the spirit of Mitchell S. Green’s expressive communication model, we propose to develop the Austinian idea of etiolation and show how cases of etiolative use of language parasitize the mechanisms of its serious or ordinary applications. In particular, we argue that echoing and overt pretence are two etiolation techniques that allow the sender to express a negative attitude towards contextually available mental or linguistic representations. We also show that the proposed model allows the explanation of verbal forms of communicative irony.