E-communication and CSR : a new look at organizations’ relations with stakeholders in the time of digitalization

The purpose of this paper is to specify the importance of the development of information and communication technologies for the evolution of the concept of corporate social responsibility (CSR) in the area of communication. The implementation of this objective dictated the article’s structure. Part one presents the evolution of the CSR concept determined by technological changes; part two addresses a new profile of a stakeholder of a socially responsible organization, shaped under the influence of i.a. the occurring technological changes; part three focuses on the subject matter of the course of the process of organization’s communication with its stakeholders in the age of digitalization. The article is based on a critical review of literature.