The prevalence and impact of innovative CSR strategies in manufacturing enterprises in the Silesian voivodeship : a multifaceted analysis of benefits, challenges, and market adaptability

This article presents a comprehensive analysis of the occurrence of innovative solutions in accordance with CSR in various companies. It turns out that 71% of medium-sized enterprises (50–249 people) and 64% of smaller companies (10–49 people and up to 9 people) declare the introduction of innovative solutions in CSR strategies, which proves that innovations are not limited to large companies. A responsible approach to business can affect competitiveness and positive public perception. The implementation of a CSR strategy increases profits, improves image, increases customer loyalty, attracts media attention, and opens up new markets. The hindering factor is the additional cost of implementing CSR activities, insufficient knowledge and awareness of CSR, and unclear regulations and market conditions, as well as the need to adapt the organizational structure and culture. CSR strategies are important for the success of enterprises and society, and solving potential problems allows for effective introduction of responsible practices. In order to obtain the presented data, two research methods were used: an analysis of the international literature sources and a survey by manufacturing firms in the Silesian Voivodeship.